Well, it was fun while it lasted.
As of Thursday, June 28, unlimited data plans have essentially ceased to exist as an option for Verizon customers, as the largest American mobile carrier tries to usher subscribers onto its recently-announced Share Everything plans.
Verizon-ites: Your carefree days of not monitoring your monthly data usage are coming to an end.
After closing off the unlimited option for new subscribers in 2011, Verizon decided to let those customers who already had unlimited data contracts keep their plans. Now the grandfather policy will end the next time a customer signs a contract extension with Verizon; along with a handset, the customer will also have to select a new data plan.
Although there are ways to keep unlimited data — buying a smartphone for the full, unsubsidized price, or buying a smartphone with a 3G, rather than 4G LTE, connection — most Verizon customers will find themselves on a Share Everything plan sooner or later.
In those plans, detailed by Verizon earlier this month, family members share a set number of gigabytes among them. The family pays a flat monthly fee for that set amount of data, and then pays another monthly fee for each line using that data.