Samsung started a new print ad over the weekend — “It doesn’t take a genius” — that takes a direct shot at the iPhone 5, just announced last Wednesday and not yet even in consumers’ hands.
The company compares its hugely popular and recent Samsung Galaxy S III smartphone, considered the iPhone’s top competitor right now, to the new Apple device, and does a side-by-side list of features that leave the iPhone coming up short — at least in Samsung’s view.
The Galaxy S III has plenty to crow about in terms of success — it was recently announced that the third-generation phone sold more than 20 million units worldwide.
Meanwhile, pre-orders for the iPhone 5 have already surpassed more than 2 million. The phone is available on Friday.
This isn’t the first time Samsung’s gone after Apple in its ads. Last fall, with its then-new Samsung Galaxy S II out, the company ran a hilarious anti-iPhone TV ad, poking fun at Apple fanboys and fangirls, then followed up with similar TV ads (which had lesser reviews).