MC/Filmmaker Jeff Lucky has released New Generation, the latest visual from him debut album Soul Motivation. The song and the visuals remind us that before we criticize the new generation, we have to first remember who created them.
If “Luck” is when preparation meets opportunity, then “Lucky” must be the only way to describe Jeff Lucky (Jeff Moonie, Jr.) the hard working multi talented MC from the Queen City, Charlotte, NC. With soulful production and sharp lyrics the man nicknamed “The Black Shamrok” accurately describes his style as “soul music translated through hip hop.”
Lucky started rapping as a teen and released the Charlotte underground classic Love Letters the EP with his group DPS. Lucky has also written for major television penning all of the battle lyrics and original songs for the “Read Between The Lines Episode,” of Cold Case on CBS. The episode was one of the highest rated of the season and Lucky made history when the title song he composed became the first original song to play over the case solving montage at the episode’s conclusion.
Lucky’s most recent release is his debut solo album, the aptly titled Soul Motivation which chronicles his journey from Charlotte to Los Angeles, (where he currently splits his time) as he rediscovered his passion for hip hop. Lucky took a classic approach to the album, not only in the time spent crafting the songs but the packaging as well. Giving maximum value to the consumer the CD includes a 12 page booklet along with images and lyrics for every song. Already garnering fans literally from coast to coast people often remark that Soul Motivation “speaks to them.” Combining equal parts passion and intelligence with a turbulent life story that saw him experience the loss of several loved ones, including the murder of his sister/manager Cherica “Summer” Adams (for whom his label SummerSoul Records is named) Lucky’s music is honest, raw and relatable.
In addition to music Lucky is also an award winning filmmaker, directing and editing all of his own music videos and having won Best Documentary distinction for his movie Donor. He has also been nationally recognized as a quarterfinalist for the Nicholl Fellowship (The Academy of Motion Pictures) as a screenwriter. Lucky’s production is handled completely in house by his musical partner Brice Lampkin, and his production team The BrainTrust which includes himself and fellow SummerSoul Records artist Jorge Wesly.