( 4UMF NEWS ) Motel Coverts To Nude Resort:
A cash-strapped Florida motel is hoping a unique business strategy will help it stay afloat in these troubled economic times: nudity.
The Fawlty Towers Motel in Cocoa Beach officially reopened as a nudist resort Tuesday. When owner Paul Hodges was having trouble making ends meet and had to scrap health care for his staff, he decided to take a gamble on the novelty of a nude motel.
“It’s just a niche in the market,” Hodge told Florida Today. “There’s no competition in 100 miles.”
Clothing is optional for guests at the 32-room motel, and those who haven’t booked a room can also purchase a $25 day pass to access the pool and tiki bar au naturel.
Though his guests may bare all, Hodge said he wants to make sure the resort isn’t a magnet for predators.
“We don’t want to get the other side of it,” he told Florida Today. “We want to stay as we always have been — family oriented.”
A set of rules on the motel’s website stipulates that “swingers and talk of swinging is prohibited,” as is “sexual and provocative clothing.”
Cameras are not allowed, and single males must call ahead in order to be approved for booking. So far, the new strategy seems to be paying off.
“I’ve been swamped all morning, and we’re looking for it to pick up,” Chiquita Ward, who works at the Fawlty Towers front desk, told the Daily News.
“We’re almost filled up for the month of May,” Ward said. “There are only a couple rooms left.”