April 16, 2014









Creator Of Tupac Hologram And Celebs Speak Out

( 4UMF NEWS ) Creator Of Tupac Hologram And Celebs Speak Out:

Nick Smith; who is the President of AV Concepts and creator of the Tupac Shakure Hologram at Coachella last night, spoke out today after worldwide reaction about the “return” of Tupac.  He says that it was actually Dr. Dre‘s idea and they worked together from the start to make it happen…and it wasn’t cheap.  Smith says to create holograms can cost anywhere between $100,000 to $400,00 to make.

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life…it was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life,” says Smith.

Though Smith was not allowed to speak about the creative aspects of this project – for example how the hologram was able to seemingly perform the songs in synch with Snoop Dogg and whether or not all the vocals were Tupac’s – but he was able to say that AV Concepts does have the ability to recreate long-dead figures and visually recreate them in the studio.  ”You can take their likenesses and vocal and take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” Smith added.

As many of you know Tupac was tragically murdered over 15 years ago and this is not the first hologram that has ever been done but this is guaranteed to be a trip for anyone who has seen the video.  The all-too-real Tupac “resurrection” has the world in a frenzy about how it’s made and cannot get over how real the whole performance was.  If you have yet to see the video, take a look below and see for yourselves!

Every year Coachella tries to outdo itself and this year, I think they might have topped anything they’ve ever done.  It took twitter by storm.  Here are some celebrity comments on the Tupac hologram:

What are your thoughts on the hologram performance? Do you think it was worth the $100,000 – $400,000 it cost to make? You know what, if Dre wants it, Dre gets it! I’m all for the hologram, keeps him alive!

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